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    <loc>https://www.montereysquarewineartsfair.com/</loc>
    <lastmod>2026-09-17</lastmod>
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      <image:loc>https://www.montereysquarewineartsfair.com/assets/wine_glass_courthouse_e7c8dd53.jpg</image:loc>
      <image:title>Monterey Square Wine and Arts Fair — Wharton County Courthouse</image:title>
      <image:caption>Wine glass in front of the historic Wharton County Courthouse at the Monterey Square Wine and Arts Fair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/courthouse_night_76c5c633.jpeg</image:loc>
      <image:title>Wharton County Courthouse at night — Monterey Square Wine and Arts Fair</image:title>
      <image:caption>The historic Wharton County Courthouse illuminated at night during the Monterey Square Wine and Arts Fair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/festival_lawn_illustration_5bf3e985.png</image:loc>
      <image:title>Festival lawn illustration — Monterey Square Wine and Arts Fair</image:title>
      <image:caption>Illustrated map of the festival lawn at the Monterey Square Wine and Arts Fair in Wharton, Texas</image:caption>
    </image:image>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/wineries</loc>
    <lastmod>2026-09-17</lastmod>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/wineries/rusty-hook</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
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      <image:loc>https://www.montereysquarewineartsfair.com/assets/rusty_hook_logo_c2d353b9.webp</image:loc>
      <image:title>Rusty Hook Winery logo</image:title>
      <image:caption>Rusty Hook Winery — Long Mott, Texas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/rusty_hook_photo1_19e8d6e0.webp</image:loc>
      <image:title>Rusty Hook Winery</image:title>
      <image:caption>Rusty Hook Winery, pouring at the Monterey Square Wine and Arts Fair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/rusty_hook_photo2_f22a7056.webp</image:loc>
      <image:title>Rusty Hook Winery — photo</image:title>
      <image:caption>The mermaid-branded lineup, poured straight from the bottle.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/rusty_hook_photo3_09c7c191.webp</image:loc>
      <image:title>Rusty Hook Winery — photo</image:title>
      <image:caption>Their signature wine slushies, ready to go.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/rusty_hook_photo4_34ba6d7a.webp</image:loc>
      <image:title>Rusty Hook Winery — photo</image:title>
      <image:caption>Set up at a Texas farmers market.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/rusty_hook_photo5_45e28af3.webp</image:loc>
      <image:title>Rusty Hook Winery — photo</image:title>
      <image:caption>The Rusty Hook crew in full mermaid costume at a festival booth.</image:caption>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/wineries/esperanza</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
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    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/esperanza_logo_74ac0418.webp</image:loc>
      <image:title>Esperanza Winery logo</image:title>
      <image:caption>Esperanza Winery — Blanco, Texas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/esperanza_photo1_1245f5b3.webp</image:loc>
      <image:title>Esperanza Winery</image:title>
      <image:caption>Esperanza Winery, pouring at the Monterey Square Wine and Arts Fair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/esperanza_photo2_30846d7d.webp</image:loc>
      <image:title>Esperanza Winery — photo</image:title>
      <image:caption>The estate vineyard rows in the Texas Hill Country.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/esperanza_photo3_5bf51e78.webp</image:loc>
      <image:title>Esperanza Winery — photo</image:title>
      <image:caption>A fresh-picked cluster from harvest.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/esperanza_photo4_f9e9374c.webp</image:loc>
      <image:title>Esperanza Winery — photo</image:title>
      <image:caption>The cozy tasting room lounge.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/esperanza_photo5_555ee4dd.webp</image:loc>
      <image:title>Esperanza Winery — photo</image:title>
      <image:caption>The historic Blanco County courthouse, near the winery.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/wineries/blue-duck</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.7</priority>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/blue_duck_logo_1e9cf0f8.webp</image:loc>
      <image:title>Blue Duck Winery logo</image:title>
      <image:caption>Blue Duck Winery — Cisco, Texas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/blue_duck_photo1_5cf84820.webp</image:loc>
      <image:title>Blue Duck Winery</image:title>
      <image:caption>Blue Duck Winery, pouring at the Monterey Square Wine and Arts Fair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/blue_duck_photo2_5f6bef8a.webp</image:loc>
      <image:title>Blue Duck Winery — photo</image:title>
      <image:caption>Inside the tasting room and dining space.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/blue_duck_photo3_c75e86de.webp</image:loc>
      <image:title>Blue Duck Winery — photo</image:title>
      <image:caption>Owner Adrian Allen behind the bar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/blue_duck_photo4_5d9a9e57.webp</image:loc>
      <image:title>Blue Duck Winery — photo</image:title>
      <image:caption>A Blue Duck wine label, close up.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/blue_duck_photo5_0d18c0dd.webp</image:loc>
      <image:title>Blue Duck Winery — photo</image:title>
      <image:caption>A warm welcome inside the winery.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/wineries/messina-hof</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.7</priority>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/messina_hof_logo_32f1989e.webp</image:loc>
      <image:title>Messina Hof Winery logo</image:title>
      <image:caption>Messina Hof Winery — Bryan/College Station, Texas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/messina_hof_photo1_1a0b043a.webp</image:loc>
      <image:title>Messina Hof Winery</image:title>
      <image:caption>Messina Hof Winery, pouring at the Monterey Square Wine and Arts Fair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/messina_hof_photo2_0fc46e2f.webp</image:loc>
      <image:title>Messina Hof Winery — photo</image:title>
      <image:caption>Rows of estate vines at the Bryan winery.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/messina_hof_photo3_56e442b3.webp</image:loc>
      <image:title>Messina Hof Winery — photo</image:title>
      <image:caption>The Villa&apos;s grand great room, under a crystal chandelier.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/messina_hof_photo4_fc6b7664.webp</image:loc>
      <image:title>Messina Hof Winery — photo</image:title>
      <image:caption>A flight of Messina Hof wines.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/messina_hof_photo5_d9185835.webp</image:loc>
      <image:title>Messina Hof Winery — photo</image:title>
      <image:caption>Dining on-site at Cafe Armande.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/wineries/gulf-breeze</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.7</priority>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/gulf_breeze_logo_642ae2d3.webp</image:loc>
      <image:title>Gulf Breeze Winery logo</image:title>
      <image:caption>Gulf Breeze Winery — Victoria, Texas</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/gulf_breeze_photo1_a72d65f9.webp</image:loc>
      <image:title>Gulf Breeze Winery</image:title>
      <image:caption>Gulf Breeze Winery, pouring at the Monterey Square Wine and Arts Fair</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/gulf_breeze_photo2_ebd0a5d3.webp</image:loc>
      <image:title>Gulf Breeze Winery — photo</image:title>
      <image:caption>The nautical-themed tasting room bar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/gulf_breeze_photo3_53b3e1d2.webp</image:loc>
      <image:title>Gulf Breeze Winery — photo</image:title>
      <image:caption>A tasting in progress at the bar.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/gulf_breeze_photo4_22f92dec.webp</image:loc>
      <image:title>Gulf Breeze Winery — photo</image:title>
      <image:caption>Staff pouring behind the wine wall.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/gulf_breeze_photo5_3b0224f3.webp</image:loc>
      <image:title>Gulf Breeze Winery — photo</image:title>
      <image:caption>Bottled wine, ready to ship.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/sponsorship</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/sponsors/wharton-edc</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/wharton_edc_logo_1fae3150.webp</image:loc>
      <image:title>Wharton Economic Development Corporation logo</image:title>
      <image:caption>Wharton Economic Development Corporation — 2026 Diamond Sponsor</image:caption>
    </image:image>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/sponsors/texasgulf-fcu</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
    <image:image>
      <image:loc>https://www.montereysquarewineartsfair.com/assets/texasgulf_fcu_logo_6a923032.webp</image:loc>
      <image:title>Texasgulf Federal Credit Union logo</image:title>
      <image:caption>Texasgulf Federal Credit Union — 2026 Silver Sponsor</image:caption>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/sponsors/tec-tronic</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
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      <image:loc>https://www.montereysquarewineartsfair.com/assets/tec_tronic_logo_6268b3f5.webp</image:loc>
      <image:title>Tec-Tronic logo</image:title>
      <image:caption>Tec-Tronic — 2026 Silver Sponsor</image:caption>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/sponsors/wharton-feed-ace</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
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      <image:loc>https://www.montereysquarewineartsfair.com/assets/wharton_feed_ace_logo_9553c1c4.webp</image:loc>
      <image:title>Wharton Feed &amp; ACE Hardware logo</image:title>
      <image:caption>Wharton Feed &amp; ACE Hardware — 2026 Silver Sponsor</image:caption>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/sponsors/wharton-tractor</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
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      <image:loc>https://www.montereysquarewineartsfair.com/assets/wharton_tractor_logo_a37458db.webp</image:loc>
      <image:title>Wharton Tractor logo</image:title>
      <image:caption>Wharton Tractor — 2026 Silver Sponsor</image:caption>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/sponsors/pekars-body-shop</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
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      <image:loc>https://www.montereysquarewineartsfair.com/assets/pekars_body_shop_logo_21f7c32b.webp</image:loc>
      <image:title>Pekar&apos;s Body Shop logo</image:title>
      <image:caption>Pekar&apos;s Body Shop — 2026 Silver Sponsor</image:caption>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/sponsors/bremser-insurance</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
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      <image:loc>https://www.montereysquarewineartsfair.com/assets/bremser_insurance_logo_f6d72ae2.webp</image:loc>
      <image:title>Bremser Insurance logo</image:title>
      <image:caption>Bremser Insurance — 2026 Silver Sponsor</image:caption>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/sponsors/resound-networks</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
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      <image:loc>https://www.montereysquarewineartsfair.com/assets/resound_networks_logo_cbee5c1b.webp</image:loc>
      <image:title>Resound Networks logo</image:title>
      <image:caption>Resound Networks — 2026 Silver Sponsor</image:caption>
    </image:image>
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  <url>
    <loc>https://www.montereysquarewineartsfair.com/sponsors/roberson-air</loc>
    <lastmod>2026-09-17</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.6</priority>
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      <image:loc>https://www.montereysquarewineartsfair.com/assets/roberson_air_logo_cebaaf29.webp</image:loc>
      <image:title>Roberson Air Conditioning logo</image:title>
      <image:caption>Roberson Air Conditioning — 2026 Silver Sponsor</image:caption>
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